Global Content Lead-R-222244

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Title And Summary

Global Content Lead

Who is Mastercard?

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.

Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

Overview

Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution.

Within the Services organization, Marketing Services places Mastercard in the heart of our customer’s B2C and B2B marketing strategies. Our vision is to become the partner of choice for Issuers and Merchants, leveraging our solutions to drive our Client’s most profitable customer engagements and Mastercard Preference. Moving forward, the Marketing Services business is transforming to be a more product-centric organization focused on differentiated offerings that leverage data and marketing technology to accelerate marketing campaign performance and associated outcomes.

Role

Ensure the efficient management and optimal utilization of the digital asset management platform, supporting the organization's digital asset lifecycle from creation to distribution.

Stakeholder Management

Manages updates to roadmap on an ongoing basis

Business Requirements detail with requestor once request received

Work with internal stakeholders to understand and fulfil their asset management needs

Prioritization Level 1 with Requester & Tech (Need, Effort)

Platform Administration & Maintenance

Oversee the day-to-day operation and performance of the DAM platform.

Ensure system stability, manage updates, and troubleshoot issues.

Generate and analyse reports on asset usage, system performance, and user activity.

Provide insights and recommendations based on data

Stay updated on industry trends and best practices

Propose and implement improvements to enhance the DAM platform’s functionality and user experience.

Asset Organization & Metadata Management

Develop and implement metadata schemas & taxonomies to ensure proper classification & tagging of assets

Responsible for creating and maintaining DAM policies

Maintain asset organization for easy retrieval and use

Authors taxonomy for Campaign Library

Authors and ownership for meta tagging

Implement and enforce security protocols to protect digital assets

Ensure compliance with copyright laws and licensing agreements

Ensure efficient processes for uploading, tagging, and managing digital assets

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

R-222244