eCommerce Specialist

Nestlé

Descrição da oferta:

POSITION SNAPSHOT

Location: Lisbon, Portugal

Company: Nespresso Portugal

Full-time

2 years’ experience

Position Summary

Working at Nestlé means you'll join the world's largest food and beverage multinational. Our purpose is to improve the quality of life of our consumers, contributing to a healthier future.

To integrate Nespresso’s business, we are looking for an eCommerce Specialist. Your main mission will be to manage the day-to-day content related activities of the digital channels (Website, Mobile App, etc).

Do you want to be part of a multinational whose values are based on respect?

Apply and come make a difference in the lives of people and families, communities, and the planet.

We are waiting for you!

A DAY IN THE LIFE OF AN ECOMMERCE SPECIALIST

Manage digital boutiques content to drive sales and leads

  • Update the content management system (set-up, test and activate) with the latest content (copy and visuals) for both global and local campaigns, as per OP guidelines;
  • Ensure the product catalogue and services are updated and the product descriptions are consistent from one digital platform to the other (including mobile and web site), in all available languages;
  • Ensure all visuals are up to date, web optimized and cleared from a digital rights prospective;
  • Edit and update existing digital material (banners, web pages) to gain agility in managing digital assets, aligned with HQ guidelines.

Optimize The User Experience To Increase Conversion

  • Liaise with eCommerce coordinator and Digital Marketing Manager to ensure a seamless experience and optimized purchasing path from call-to-actions to landing pages (including search optimization - SEO);
  • Define and implement all eMerchandising activities as aligned with the eCommerce Coordinator;
  • Ensure the implementation of e-personalization local activities, as well as AB tests to optimize and drive a best-in-class B2B customer experience & performance.

Own the day-to-day back-end management of digital boutiques (drive business continuity)

  • Ensure a fast, updated, bug free user experience, following International eBusiness guidelines;
  • Liaise with local IT manager to follow-up on test and/or production incidents monitored on digital boutiques;
  • Escalate any major issue affecting conversion rate, new customer’s activation or availability of the products or the platforms;
  • Run Market Acceptance Tests (both front-end and back-end) in coordination with local IS/IT stakeholders for all digital boutiques as per OP plan;
  • Ensure all error codes displayed on digital boutiques are understandable and prevent customers from calling the CRC or coffee specialists to manually process orders;
  • Liaise and drive a proactive alignment of all new launches and relevant initiatives in the B2B websites with local relevant teams and stakeholders (Commercial, Marketing, IS/IT, CRC and Operations).

Contribute To The Best-in-class Customer Experience Objective

  • Manage campaigns integration, new features implementation and platform roll-out;
  • Monitor digital technical trends, new features and/or technology to stay on top of digital innovation.

What Will Make You Successful

  • 2 years’ experience in webmastering/eCommerce platforms management (including mobile) - ideally but not mandatory;
  • Experience in Website running (Content Management, Merchandising, A/B testing & personalization);
  • Intermediary/Advanced level of HTML, CSS and Javascript and experience across CMS tools;
  • Experience in SEO optimization;
  • Understanding of the online acquisition activities and their impact on eCommerce sites is a plus;
  • Deliver web-ready marketing materials based on predefined specifications & creatives is a plus;
  • Accuracy, reliability & vigilant attention to detail;
  • English fluency is essential.